MGT 3500 Lecture Notes - Lecture 2: Joan D. Vinge, Brand Management, Cognitive Load
18 Oct 2016
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Marketing promotion of product or service, advertising, branding, brand management. Marketing and strategy social network, packaging, live events, pricing, website design, location promotion, public relations, advertising. All of these things start with the marketing strategy and go from there. Objective of marketing sell products and services. Marketing is about: consumer insights and what makes people tick, competitive analysis and market research, differentiation of products, creating a strong brand that means something to consumers, defining a target audience, being strategically creative. Target audience: who will buy the product. 80% of people know nothing about the brands they buy. Heuristic: mental short cuts to ease the cognitive load of making a decision. Indifference is the strongest force in the universe. Love and hate don"t stand a chance against it. joan vinge. Look at things through the eyes of a marketer. Finding & fulfilling consumer needs is our job. Primary research research you do yourself (most expensive)
