RTF 359 Lecture Notes - Lecture 7: Social Comparison Theory, Social Capital
Document Summary
Active usage of social networking sites social capital and connectedness subjective well-being. Passive usage of social networking sites upward social comparison and envy subjective well-being. Active use can provoke lower-levels of subjective well-being. Pressure to manage your brand: economic and psychological factors. Active use is typically associated with higher subjective well-being. There are lots of other variables that could lead to more diminished forms of subjective well- being. It"s an effort, it"s work, to check all of these social channels. You feel like you have to do it.