MKTG 448 Lecture Notes - Lecture 1: Web Conferencing, Digital Economy, Risk Management
Document Summary
The first part of the webinar is a bit of an advertisement for altimeter/prophet -- here is the website if you would like to peruse it: https://www. prophet. com/about/altimeter. = the realignment of, or new investment in, technology, business models, and. Idea that cx becomes the main driver processes to drive new value for customers and employees and more effectively compete in an ever-changing digital economy. To what extent does digital and/or information technology play a role in the digital transformation of a business. Each of the six stages of digital transformation is an assessment of the six pillarsof involvement in that transformation, of various areas within a company/organization. Starts with alignment around a holistic customer experience. Understanding behavior or impact of new connected customer. Lack of data to justify value of digital transformation. According to the speaker of the webinar, brian solis, digital transformation is nothing at all about changing the infrastructure of business.
