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Class Notes for MKTG 3104H at Virginia Polytechnic Institute and State University (VT)

VIRGINIA TECHMKTG 3104HDonna WertalikFall

MKTG 3104H Lecture Notes - Lecture 10: Andy Spade, Delta Air Lines, Product Placement

OC12138082 Page
6 Oct 2016
3
The more messages created, the more needed to reach to consumer. The moment advertisement stops; consumers will forget you. Once you are in the game, y
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VIRGINIA TECHMKTG 3104HDonna WertalikFall

MKTG 3104H Lecture Notes - Lecture 13: Competitive Advantage, Social Network, Corporate Social Responsibility

OC12138082 Page
17 Oct 2016
4
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VIRGINIA TECHMKTG 3104HDonna WertalikFall

MKTG 3104H Lecture Notes - Lecture 10: Focus Group, Data Mining

OC12138083 Page
12 Oct 2016
5
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