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Class Notes for Marketing MKT 370 at Washington University in St. Louis (WUSTL)

WUSTLMarketing MKT 370Roeder, ScottSpring

Marketing MKT 370 Lecture Notes - Lecture 3: Instructure

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26 Jan 2017
3
10:17 am: attempt to change the way the shower market works, quartz: won"t sell even though rawlinson thinks he is doing everything right, aqualisa alr
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WUSTLMarketing MKT 370Roeder, ScottSpring

Marketing MKT 370 Lecture Notes - Lecture 13: Public Service Announcement, Raymond Flynn, Peer Pressure

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21 Mar 2017
0
Mayor raymond flynn wanted to determine what the police should do to curtail drug use among boston"s school gang population. What kind of communication
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WUSTLMarketing MKT 370Roeder, ScottSpring

Marketing MKT 370 Lecture Notes - Lecture 1: Search Engine Marketing, Amazon S3, Value Proposition

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22 Jan 2017
1
Value proposition: how the product or service brings value to the customer. Service that shares and sync files between personal computers over the inte
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WUSTLMarketing MKT 370Roeder, ScottSpring

Marketing MKT 370 Lecture Notes - Lecture 9: Loss Aversion, Prospect Theory, Test Drive

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27 Feb 2017
1
People assess options relative to their entire wealth. People pick the best option to maximize utility across all possible actions, times. Heuristics:
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WUSTLMarketing MKT 370Roeder, ScottSpring

Marketing MKT 370 Lecture Notes - Lecture 6: Privately Held Company

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21 Feb 2017
0
Rosewood hotels and resorts: branding to increase customer profitability and lifetime. Sought to build a global reputation with iconic luxury hotels su
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WUSTLMarketing MKT 370Roeder, ScottSpring

Marketing MKT 370 Lecture Notes - Lecture 12: Target Market, Mass Customization, Marketing Mix

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7 Mar 2017
0
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WUSTLMarketing MKT 370Roeder, ScottSpring

Marketing MKT 370 Lecture Notes - Lecture 6: Coracle, List Price

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21 Feb 2017
0
Does this goal seem reasonable: sore(cid:374)"s goal: ,(cid:1009)(cid:1004)(cid:1004),(cid:1004)(cid:1004), goal/total= ,(cid:1009)(cid:1004)(cid:1004)
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WUSTLMarketing MKT 370Roeder, ScottSpring

MKT 370 Lecture 4: Microsoft Case

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8 Feb 2017
1
Gaining insight into the life of a college student (a) College students were the next generation of users for microsoft office as they entered the work
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WUSTLMarketing MKT 370Roeder, ScottSpring

MKT 370 Lecture 4: The Measure of Success

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7 Feb 2017
1
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WUSTLMarketing MKT 370Roeder, ScottSpring

Marketing MKT 370 Lecture Notes - Lecture 2: Swot Analysis, Marketing Myopia, Customer Relationship Management

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24 Jan 2017
1
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