Management and Organizational Studies 2320A/B Chapter Notes - Chapter 5: North American Industry Classification System, Retail, Marketing Mix

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2320A/B
• Professor: John White

Document Summary

Chapter 5 : business to business marketing (b2b) Business-tobusiness marketing (b2b) : the process of buying and selling goods or services to be used in the production of other goods and services, for consumption by the buying organization, or for resale by wholesalers and retailers. It involves manufacturers, wholesalers, retailers and service firms. B2b firms focus their efforts on serving specific types of customer markets to create value for those customers. Manufacturers buy raw materials, components, and parts that allow them to manufacture their own goods. Resellers are marketing intermediaries that resell manufactured products without significantly altering their form. Wholesalers, distributors, and retailers are all resellers. Public institutions engage in b2b relationships to fulfill their needs for capital construction, equipment, supplies, food, and janitorial services. The central government tends to be one of the largest purchasers of goods and services. Information about government buying can be obtained from business access canada or from.