GNDS 125 Study Guide - Quiz Guide: Hegemonic Masculinity, Femininity
Document Summary
Emphasized femininity is the concept that explains how woman are represented and behave in our society. Emphasized femininity is essentially the ideal woman who embodies attitudes such as dependence, sexual receptivity, motherhood, and subordination by men. The comment made by bette midler addresses the gillette commercial. This commercial selling razors, focusses on holding men accountable for hegemonic masculinity: the culturally exalted form of masculinity that is linked to institutional power and includes factors such as subordination of women, authority, aggression and competence. The ad focusses on educating young men on how to treat woman and each other in society. This commercial was controversial and received a lot of positive and negative feedback. Sexual scripts in television, movies, or songs, is the idea that there is a certain way in which males and females need to act, in sexual/romantic situations, in their own culture.
