Sociology 2172A/B Lecture Notes - Lecture 6: Buy Nothing Day, Visual Pollution, Stereotype
1 Oct 2021
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Urban landscape had great old building, etc but they were hidden behind ugly ads and billboards. Predicted revenue loss and net job loss, so ppl were not on board with this at all. 15, 000 billboards that had to be taken down. 5 years later, 70% of the population was happy about the fact that there was no advertising. They talked about the fact that they hadn"t noticed the rich urban beauty of the landscape, nature stuff, old buildings, etc. They collected 8 million dollars in fines from people that didn"t follow the law. Some critics were questioning whether there were other things that we could use our resources on. Someone from the world watch institute said climate change is caused by advertising lol. This is what sao paulo looks like lol empty billboards, open spaces. We don"t have billboards on the 401 because it"s against the law.
