PUB 456 Lecture Notes - Lecture 1: Purchase Funnel, Group Cohesiveness, Bc Book Prizes

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auaud99

14 Nov 2021

School

Simon Fraser University

Department

Publishing Program

Course

PUB 456

Professor

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Document Summary

What is a festival? community/audience celebrations centering on some characteristic aspect of that community (religion, traditions, holidays, etc. ) need people, central celebration, bring people together for a cause (group cohesiveness) which translates to your programming. Purchase funnel: awareness > opinion > consideration > preference > If readers don"t come to us, then we have to bring the book to readers. Intro: institutional and international event planning and management1@january 14, 2021 2:38 pm. Fall is the biggest season for publishing (including christmas) festivals and events become major drivers for book sales. Reading series literary festivals trade festivals digital/online events. 2 models for producing events: non-profit festival organizations small staff. Exec director, board of directors for legal responsibilities, volunteers and a membership. Jaipur literature festival, hay literary festival, edinburgh festival, calabash. Intro: institutional and international event planning and management2. Creating opportunity for people to be exposed to literature. Encouraging discussion/dialogue about books, and the subject matter of these books.

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Through the Foundationâs Live Strong program, it has promotedcancer awareness by partnering with community programs, the YMCA,outreach and education and other avenues. Thus the foundationâscontributions and sales of merchandise (âprogram merchandise andservicesâ) has increased dramatically in recent years. Themerchandise sold included the ubiquitous yellow âLive Strongâbracelets intended to promote cancer awareness. In light of recentcontroversies concerning the legitimacy of Armstrongâs Tour deFrance victories, what questions might you raise regarding theability of the foundation to sustain the 2011 and 2010 levels ofrevenues? What are the risks? (Note: This question was originallywritten before Lanceâs medals were nullified.)

brownotter801

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PUB 456 Lecture Notes - Lecture 1: Purchase Funnel, Group Cohesiveness, Bc Book Prizes

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