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MARKETING Lecture Notes - Lecture 6: Nonverbal Communication, Enumerated Type

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iamshaneinc
30 Nov 2021
School
Our Lady of Fatima University
Department
Marketing
Course
MARKETING
Professor

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Document Summary

1. ________ organizational members who negotiate final items of the purchase and execute the actual purchase. 2. ________ the level of feelings and sociability an individual openly displays. 3. ________ the personal distance that individuals prefer to keep between themselves and other individuals, an important element of nonverbal communication. 4. ________ groups of related nonverbal expressions, gestures, and movements that can be interpreted to better understand the true message being communicated. 5. ________ questions designed to limit the customer"s response to one or two words. 6. ________ members of an organization who are in the position to control the flow of information to and between vendors and other buying center members. 7. ________ individuals within an organization who have ultimate responsibility of determining which product or service will be purchased. 8. ________ demand in business markets that is closely associated with the demand for consumer goods. 9. ________ a state of being based on what the buyer desires.

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Related Questions

Which of the following characterizes organizational buyer-seller relationships?

A. Purchases are often made after brief negotiations.

B. Relationships may evolve into supply partnerships.

C. Short-term relationships are often prevalent.

D. Reciprocal arrangements rarely exist.

E. Delivery schedules are less important than production capacity.

Which of the following statements is true about business intelligence?
 
1) It is the use of information systems to gather and analyze information from internal and external sources in order to make better business decisions.
2) It is the use of human resources to gather and analyze information from external sources in order to make better business decisions.
3) It is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people.
4) It is an act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community, through the use of information technology.
5) It is the process by which a customer-owned mutual organization or cooperative changes legal form to a joint-stock company.

You have applied for a managerial position as a Business Development Manager in a large retail organisation. 

Following shortlisting you have been asked to attend for interview. Prior to the interview you need to send in a written portfolio which will help the interview panel to establish your suitability for the post.

Task 1 – Written Portfolio

You must prepare a portfolio of evidence which includes:

  • an analysis of the characteristics of different organizational structures
  • an explanation of how the culture of an organization can impact on the effectiveness of the organization
  • an assessment of the impact of learning on the effectiveness of employees
  • an evaluation of how working in teams can improve employee effectiveness.
  •  

Extension activities:

To gain a merit grade you must also include in your portfolio analysis of:

  • how different leadership behaviors impact on organizations.

To gain a distinction grade you must also include in your portfolio analyses of:

  • the process and outcomes of change on the effectiveness of employees.

 

Task 2

You know that questions from the panel will ask for your views on certain management theories.  In preparation make detailed notes which:

  • evaluate different leadership behavior theories
  • analyze theories relating to work relationships and interactions.

 

Extension activities:

To gain a merit grade you must:

  • evaluate the relevance of organizational culture theory in developing organizational effectiveness.

 

Task 3 – Presentation with accompanying notes

You are to make a presentation to the interview panel as part of the selection process. You should prepare a presentation with accompanying notes which shows how organizations can motivate employees in order to improve their efficiency and effectiveness. 

 

In the presentation and the accompanying notes, you must:

  • analyze the benefits and issues with involving employees in organizational decision making
  • explain different ways to motivate employees.

 

Extension activities:

To gain a merit grade you must provide an accompanying handout for distribution to each member of the panel.   The handout must:

  • analyze how motivational theory can inform employee motivation.

To gain a distinction grade, using a business organisation of your choice, you must:

  • evaluate how a named organisation of your choice motivates its employees.