INFO-6119 Chapter Notes - Chapter 3: Email Marketing, Can-Spam Act Of 2003

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20 Mar 2022
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Email marketing helps you connect with your audience to promote your brand and increase sales. You can do a lot of things with emails, like sell products, share some news, improve your cart abandonment rate or tell a story. 1. perfect your subject lines- those with strong subject lines will catch their attention and stand out from the crowd. Along with giving a clear summary of the email"s purpose: make your emails actionable- a common mistake made by many businesses is sending emails out for informative or promotional purposes without asking customers to take action. Calling your clients to action isn"t too forward. In fact, it"s a great way to get them to appreciate your email outreach by taking advantage of your outreach efforts: be personable- your emails should reflect this connection. It"s also essential that your emails be formatted in an effective manner. Formatting means the way the body of your emails are laid out and organized.

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