MCS 3030 Lecture 2: Mushroom3_QualitativeResearchReport

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redoyster134

29 Mar 2022

School

University of Guelph

Department

Marketing and Consumer Studies

Course

MCS 3030

Professor

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Document Summary

Heather tyner (1124620), kylie riches (1136270), mia minhas (1013786), and shuk tak sharon lee (1050332) Department of marketing and consumer studies, university of guelph. With mushrooms being somewhat of a specialty vegetable, it is an interesting one to research, specifically in regards to individuals" consumption preferences. The goal of this report is to explore and gain insights into how consumers prefer incorporating this vegetable into their meals and overall diet. Through the use of qualtrics software, a survey was conducted using a variety of qualitative methods that captured many aspects of consumer preferences in regards to mushrooms and their methods of consumption. The results highlighted why people like or dislike the vegetable, what cooking methods they prefer, whether they most enjoy it as a side or incorporated into other meals, and what other foods they find compliments it well. Mushrooms are a delicious and versatile vegetable commonly used by both households and restaurants.

Related Questions

A: Make a list of 5 internal data (specific data points such as “first name” and “sales per day”) that the following companies would have in their database: Amazon.ca, Pharmaprix, and Concordia University. (different ones for each. They should not be ordinary ones, i.e. first name and last name!).

B: For each one, write a brief logic that why you think it could be a useful one. i.e. for birth date, you can say they might use it to congrats and provide coupons.

Hint: Name and sales per day are the two examples of distinct information, which a company might have in its internal database. Another piece of information might be, for example, email address, gender, price trends, and so on. I am asking for a list containing 5 of such information - not real or mock examples: i.e. John, $20, etc - for each of the four companies. This information could be stored by different methods, i.e. when you sign up or purchase products from Amazon, you provide Amazon several different kinds of information. The same might be once you want to pick up your prescribed medicine from the Pharmaprix. The goal of this assignment is to think of different types of information a company has.

Attention to these points are required:
1. These companies are not the same in nature (so not all information that they have is the same)
2. There are different methods that a company acquires the data (so not all information that it has should look the same, i.e. all are not demographic-based information).
3. If a consumer walks into a Pharmaprix store and makes a cash purchase, that the company collects no data about that person at all—but that they do have data about the item purchased.
4. More importantly, the internal data is not about just customers! It could be about the inventory, cash flow, customer satisfaction, and so on! So the list should consist of a piece of information from any of the following departments (not all from the same source): marketing department, customer service department, accounting department, operation reports, sales force, and marketing channels.

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MCS 3030 Lecture 2: Mushroom3_QualitativeResearchReport

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