ACCOUNTING 7 Lecture Notes - Lecture 1: Retail, Targeted Advertising
Document Summary
B2c (business-to-consumer) companies sell their products or services directly to individual consumers. These companies often use targeted marketing to reach their intended audience. Targeted marketing involves identifying specific segments of the market that the company wants to reach and tailoring marketing efforts to appeal to those segments. One example of a b2c company that uses target marketing is nike, a global athletic footwear and apparel company. Nike targets a wide range of consumers, including athletes, fitness enthusiasts, and casual wear customers. To support its business model, nike engages in a variety of activities, including product design and development, manufacturing, and marketing and sales. The company designs and develops a wide range of athletic footwear, apparel, and equipment, and manufactures these products at its own facilities and through partnerships with third-party manufacturers around the world. To market its products, nike uses a variety of channels, including advertising, social media, and partnerships with professional athletes and sports teams.
