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17 Apr 2023
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Hofstede"s theory of cultural dimensions is a framework that helps understand to understand how culture influences behaviour and values in different societies. One of the dimensions hofstede identified is long-term orientation (lto) versus short-term orientation (sto). This dimension refers to the extent to which a culture values long-term planning and persistence over short-term gratification and tradition. In cultures with a long-term orientation, people are more likely to value perseverance, frugality, and a sense of shame for not fulfilling obligations. These cultures are more likely to invest in education, training, research and development, and have a more positive attitude toward change. In contrast, cultures with a short-term orientation tend to emphasize immediate gratification, respect for traditions, and fulfilment of social obligations. These cultures are more likely to focus on the present and the past and may be less open to change. The difference between lto and sto can have significant implications for business practices and communications.

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