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Regarding behavioral economics and social regulation: A. How has research in behavioral economics contributed to new and better social regulations? B. By definition, social regulations limit individual freedom and are paternalistic. Explain how a policy that is consistent with libertarian paternalism minimizes limits on freedom.

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Chika Ilonah
Chika IlonahLv10
28 Sep 2019

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"The M.B.A. and Institutional Outcomes".

The goal of a Capstone course is to measure whether a graduate has achieved the learning outcomes required for the degree being sought. The learning outcomes for all students graduating from the university are identified as:

1. oral, written, and visual communication

2. mathematical data analysis

3. arts and humanities

4. social and behavioral sciences

5. natural and physical sciences

6. competency in major

Each specific program provides a context to these basic outcomes. For the M.B.A. program, you were introduced in your first course to a distinction between becoming an M.B.A. and merely getting an M.B.A. The student who has become an M.B.A. was described as “a problem solver who is able to bring together multiple perspectives, to explain alternatives to others in language they understand, and who operates in ambiguous and uncertain environments without requiring a rulebook.”

In other words, demonstrating your mastery of the M.B.A. program requires not only successful completion of the twelve subject areas in your M.B.A. coursework, but integrating the skills taught in order to evaluate problems, propose solutions, and communicate your results to others.

The M.B. A. program addresses the institutional outcomes in the following ways:

1. oral, written, and visual communication

Students will be able to research problems by critically evaluating sources, constructing well-supported arguments to communicate results to others in written form using A.P.A. format, and orally and visually presenting results using presentation software, spreadsheets, and graphs.

2. mathematical data analysis

Students will be able to employ quantitative methods from appropriate fields to generate evidence to support their conclusions.

3. arts and humanities, social and behavioral sciences, and natural and physical sciences

Students will be able to incorporate ethical, societal, and organizational factors based on humanities, natural and physical science, and social and behavioral sciences into sound decision-making processes.

4. competency in major

Students will employ appropriate concepts from relevant fields of study to inform their problem-solving.

After reading the "The M.B.A. and Institutional Outcomes". Comment on how you feel you have achieved these following outcomes as you have progressed in the M.B.A. program. Have you become an M.B.A instead of just "getting an M.B.A.?" (In 100-150 words)

The topic is: How has the social network reshaped marketing today?


Thanks to the new advent of social media, marketers, and advertisers have to take a hard look at the way they conduct business. Marketers looking to promote their businesses online have recently begun to adapt themselves to the growing trend of using social media outlets such as Twitter, Facebook, and Youtube. This new trend of social networking websites such as Facebook and Youtube has proved to be a goldmine of opportunity for businesses looking to maintain and expand their clientele. Online sponsorship is just one of the many options companies have discovered for being successful online. While a lot of companies were leery of social media at first, they ultimately realized that by navigating this new road, they could better serve their customers.

Branding is a vital key for a business to garner the utmost benefits of social media. One important aspect of branding involves establishing personable relationships with people. To be effective in branding also requires that businesses share information and include others in potential business opportunities when relevant.

The best method for attracting people into a business is magnetic sponsoring. Instead of businesses limiting themselves to one side, they should use multiple sites (e.g. Facebook, Myspace, Foursquare, Twitter, etc.)

Social network marketing tends to succeed when one can attract people; a fun, lighthearted, unimposing, hard-working personality incites a sense of curiosity in others to familiarize themselves more with a company. The famous social networking sites BetterNetworker and Warrior Forums are popular with network marketers on the Internet. If proper rules of engagement on websites such as better Networker and Warrior Forum are followed, then congenial relationships can foster and generate some solid business contacts. Adding some value while on these sites also helps foster growth in businesses.

Keeping in touch- The advent of social networking sites makes theInternet very popular as a mode of communication. Common people post personal profiles, pictures, videos, music, and messages on these proprietary websites. Users of these social networking sites can invite other "friends" to join their network so they can view and share personal information with each other.
By creating a profile on these social networking websites and adding friends, business partners can constantly keep in touch with one another. Posting and messaging the latest information allows businesses to promote various business developments without paying anything.

Social Networking has incorporated marketing strategies into sites like Facebook. When a Facebook user likes a certain movie or food product, advertisements will appear on the right side of the User'sFacebook page pertaining to whatever the person likes. The advertisements that appear on the right side are all things that may interest him/her. The advertiser (working in collaboration with Facebook) uses certain demographics from the user to know when and where to place their product advertisement. This has, in turn, changed marketing and reshaped it.

Job hunting- Social networking sites also allow many companies in the US and Europe to search for competent employees. Job applicants are posting their resumes and credentials every day on these job-hunting websites. Using these sites as a tool facilitates the process of selecting employees applicable to certain aspects of a business.

Emergency- In addition to helping with keeping in touch and finding employees, social network sites also help in times of tragedy. Websites such as Twitter help to pass messages to thousands of concerned citizens or business relations in a snap. In conclusion, social networking sites continue to transform the world and remain a powerful tool for marketing and advertising.

Sources:
http://ezinearticles.com/?Social-Network-Marketing-Strategies-and-Techniques&id=5499700
http://aryacetas.posterous.com/how-social-media-has-helped-to-reshape-market
http://ezinearticles.com/?The-Importance-of-Social-Networking-in-Our-Society&id=4114348

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