match the element of promotion mis it is referring whether it is a pro or con. drap and drop each item into the correct spot on the chart.
IBM-understands that this element requires more expenditire to reach more customers.
Walmart-Unsure of the outcome of the message
Xerox- has the ability to make adjustments based on immediate feedback from the customer
Toyota-consumer often delays purchase in anticipation of implementation of this element
Geico- requires ample production expenses
Dell- complements all other promotional activities, helps reduce inventories of soon-to-be replaced product lines
Hertz-allows managers wide variety of creative solutions
At&T-requires customer information to be effective/considerable time.resources
Promotion Mix Elements Pro Con
Advertising
Sales promotion
Public relations
Personal selling
Direct marketing and
interactive marketing
match the element of promotion mis it is referring whether it is a pro or con. drap and drop each item into the correct spot on the chart.
IBM-understands that this element requires more expenditire to reach more customers.
Walmart-Unsure of the outcome of the message
Xerox- has the ability to make adjustments based on immediate feedback from the customer
Toyota-consumer often delays purchase in anticipation of implementation of this element
Geico- requires ample production expenses
Dell- complements all other promotional activities, helps reduce inventories of soon-to-be replaced product lines
Hertz-allows managers wide variety of creative solutions
At&T-requires customer information to be effective/considerable time.resources
Promotion Mix Elements Pro Con
Advertising
Sales promotion
Public relations
Personal selling
Direct marketing and
interactive marketing
