Question: Positioning and Differentiation post. Pick two products currently available in the marketplace, but they do not have to be similar to each other. One should be from a well-established company that is at least 25 years old, and the other should be from a young company established within the last 10 years. Research these companies and their products on the internet. Through your research, address the following questions in your Positioning and Differentiation post. (Note: this is a post first discussion forum where you must post your Positioning and Differentiation post before you respond to other classmates).

1. How are these companies targeting their customers? Posting Requirements: 200-250 words with a minimum of two (references from the course textbook and/or media resources linked to this Learning Module.

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Jean KeelingLv2

8 Feb 2019

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Related questions

How do organizations use blogs?

To create virtual communities

To build brands

To develop relationships

d. Organizations use blogs for all these purposes.

Jeff is starting a new business blog and wants to be able to compete with established blog sites. He has asked for your advice. What should you tell him?

	a.	Choose one topic and stick with it to give your blog stability.
	b.	It is better to post long messages infrequently than to post short messages frequently.
	c.	Never provide links to other blogs because your visitors might like those blogs more than yours.
	d.	Use a commercial hosting site such as Blogger, Tumblr, or WordPress.

1 points

QUESTION 10

Alonzo has just been assigned to create a blog to use for market research and viral marketing. What advice would you give him?

	a.	Scrutinize the blogosphere for buzz and for positive or negative postings about his organization and its products.
	b.	Use a variety of hard-sell tactics to get the word out about his companyâs products.
	c.	Realize that blogs are useful for getting feedback only from customers, not industry experts.
	d.	Alonzo should follow all these suggestions.

1 points

QUESTION 11

What is the most accurate statement about liability and legal issues related to text messaging?

	a.	Spam is a concern only with e-mail, not with instant messaging.
	b.	Companies cannot be held responsible if an employee gets into an accident while texting and driving on the job.
	c.	Some organizations have instituted detailed digital-age e-policies, offer formal employee training, and use technology tools such as monitoring, filtering, and blocking.
	d.	Because text messaging is so informal, messages sent or received cannot create legal liability for a company.

Describe three examples of the marketing concepts, which you, as a consumer, observe in the world around you. Use the Internet as a resource and look for examples as well as information pertinent to this discussion. Be sure to supply the Internet addresses you use. Please post a response above and respond to two other people's postings.

Examples of the marketing concept are all around usâe.g., the competition in airplane fares triggered by the slow down in the economy and the increase in the price of fuel. With customer confidence in the safety and reliability of travel waning the airlines are attempting to fill their seats by luring customers with low-fare campaigns. This is an example of adapting a pricing strategy which temporarily reduces prices even at the risk of lowering profits in order to gain market share. Starbucks, the once invincible coffee vendor, is finding stiff competition in the coffee arena from McDonalds, Tim Hortonâs, and Dunkin Donuts. Each has developed robust, fancy brews to compete with Starbucks and at a lower price. With its sales spiraling downward, Starbucks put a new CEO in place to lead a turnaround charge and fend off the competition. For the first time in its history, it began media advertising in late 2007. Is advertising the right strategy to regain market share or is it a temporary fix?

What other examples can you recognize in the marketplace? BE SURE your discussion includes references to the appropriate marketing principles.

Do not use the examples above or companies, which have already been identified and critiqued by the authors of your texts. That's too dull! Look out into the world around you; discover examples there, and bring them back to the class for discussion.

Find recent evidence in the Wall Street Journal and other business publications on how companies are expanding the use of the techniques described in the opening case to understand and impact consumer behavior.

The business world is ever-evolving, and that has never been more evident than in today's world. The business world has transitioned from a face-to-face meeting and sales pitch way of doing business. To now online sales and marketing being the most effective and impactful way to reach a specific audience.

Nothing has proven to be a bigger or more cost-effective tool than social media. In the last five years, there has been over a 48 percent increase in the number of Americans that have at least one social media profile. That means at least nearly 250 million Americans can be reached by a single post online. This doesn't even factor in the usage of social media all over the world. The most successful businesses that are using the online platform to market their products can create beautiful content that can be geared toward any demographical choice that the company wants. With the ability for social media networks like Facebook, Twitter, and most recently Instagram and Snapchat to know what the user has most recently searched, companies can create content that will be interesting and appeal to that specific person. This saves countless time and energy of the old days of manually taking samples and polls of people, that even selected at random, could steer a company in the wrong direction and turn to make a wrong decision. Social media is a free platform for companies to broadcast themselves, see what people are saying about their product, and even more importantly, figure out what the issues are with what they are doing so that a reputation is not destroyed

Patel, S. (2015, June 24). How Businesses Should Be Using Social Media in 2015. Retrieved from Forbes: http://www.forbes.com/sites/sujanpatel/2015/06/24/how-businesses-should-be-using-social-media-in-2015/2/#3706374e8856

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