Philosophy 2730F/G Study Guide - Puffery
1 Dec 2012
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Document Summary
The moral implications of puffery in advertising. The point: there is basically nothing immoral with respect to the common exaggerations in advertising, since they re not intended to undermine individual autonomy. The strategy: part i: define puffery , then briefly outline the standard arguments in favour of and against, the practice. I. puffery; for and against: puffery the practice by a seller of making exaggerated, highly fanciful or suggestive claims about a product or service (p. 409, opinions of puffery: Advertising industry: suggests that puffery is exploitative and manipulative, with respect to the treatment of consumers. Businesses advertisements do not manipulate, they provide consumers with information with respect to the things that consumers want. The four elements of autonomy that could be undermined by. Advertising: the 4 central concepts involved in individual autonomy: If i see an ad and then want the product, was my desire for the product created by the ad or.
