MKTG 330 Chapter Notes - Chapter 3: National Consumers League, American Advertising Federation, Social Actions
24 Sep 2016
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Advertising chap 3 key terms short-term manipulative criticism: criticisms that focus on the style of advertising, saying its deceptive or manipulative long-term macro criticisms: focus on the social or environmental impact of advertising. Puffery: exaggerated, subjective claims that can"t be proven true or false such as. The best, premier, or the only way to fly. Nonproduct facts: product claims not about the brand but about the consumer or the social context in which the consumer uses the brand. Ethical: doing what the advertiser and the advertiser"s peers believe is morally right in a given situation. Social responsibility: acting in accordance with what society views as best for the welfare of people in general or for a specific community of people. Children"s advertising review unit(caru): this entity, created by the council of. Better business bureaus, provides a general advisory service for advertisers, agencies, children, parents, and educators.
