BU354 Lecture Notes - Employer Branding, Nepotism
Document Summary
Quality of an organisation"s hrs begins with a strategic perspective in management of recruitment. Recruitment - the process of searching out and attracting qualified job applicants. Recruiter - specialist in recruitment, whose job it is to find and attract capable candidates. Employer branding the image or impression of an organization as an employer based on the benefits of being employed by the organization. Specific reasons why the organization is a unique place to work. Step 3: communicate brand by incorporating the value proposition into all. Reinforce to current and potential employees of promises in employee value proposition and the organization"s ability to deliver. Through hr planning and strategic planning: specify job requirements reviewing the job description/job specification and updating them if necessary, select methods of recruitment. Whether to start with internal/external recruiting: generate pool of qualified applicants employment equity/diversity goals. Process of notifying current employees about vacant positions: human resources records.
