BUSI 2208 Study Guide - Customer Experience, Customer Relationship Management, Brand Management
22 Dec 2012
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Document Summary
Green marketing marketing efforts to produce, promote, and reclaim environmentally sensitive products. The american marketing association, is the professional body representing marketers in canada, the united states, and other countries around the world. Marketing an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. In order to create value marketing seeks: to discover the needs and wants of prospective customers, to satisfy them. Four requirements for marketing to occur: two or more parties with unsatisfied needs, a desire and ability on their part to be satisfied, a way for the parties to communicate, something to exchange. Market people with the desire and ability to buy a specific product. Social marketing marketing designed to influence the behavior of individuals in which the benefits of the behavior accrue to those individuals or to the society in general and no to the market.
