SMC219Y1 Lecture Notes - Deepwater Horizon Oil Spill, Wpp Plc, Press Release
14 Jan 2013
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Document Summary
Creating an understanding for or goodwill towards a company a person or a product. 1955, is the attempt, by information, persuasion and adjustment, to engineer public support for an activity, cause, movement or institution. 1st book on pr - crystallizations of public opinion 1923. Pr - you don"t pay for it vs advertising. You cannot control what people do with it. Univ of wisconsin and upenn, washington dc ymca. Phony stories - rita hayworth and best-dressed contest 1939. Toyota recall - play down minor fault but 51 ppl gone. Walter thompson (advertising) joined hill & knowlton (public relations), and the london firm wpp group plc bought. Young & rubicam and now owns more than 250 public relations, advertising and marketing companies. Combined agencies can offer both public relations and advertising services to their clients, and the trend toward advertising/public relations combinations continues today. The difference between public relations and advertising at the nation"s largest agencies can be difficult to discern.
