ADMS 2200 Study Guide - Midterm Guide: Sidney Crosby, The Home Depot, Extranet

• School: York University
• Department: Administrative Studies
• Course: ADMS 2200
• Professor: Louise Ripley

Document Summary

Consumer buyer behaviour: the buying behaviour of final consumers - individuals and households that buy goods and services for personal consumption. Consumer market: all the individuals and households that buy or acquire goods and services for personal consumption. (e. g. north american consumer market consists of all canadians and americans who consume goods and services) Consumers make purchasing decisions in different ways. Marketers study consumer purchases to find out what they buy, where, and how much need to know why. Known as buyer behaviour in the past --> emphasis on actual exchange of goods/services for money. Today"s consumer behaviour is an ongoing process beginning before the purchase and continuing after you consume it. Must take all characteristics (social, personal, psychological) into account when designing a marketing strategy to reach customers most effectively. Characteristics affecting consumer behaviour: cultural, social, personal, psychological, buyer.