BU111 Study Guide - Customer Switching, Kodak, Bargaining Power
19
BU111 Full Course Notes
Verified Note
19 documents
Document Summary
List the six critical success factors and describe their connections with each other (5. ) Having employee commitment will lead into other factors. Proctor and gamble too many products --> not consistent on their alignment. Compare and contrast the two different methods of external analysis. (4) Pest: general environment, political, economic, social, and technological. Porter"s five forces: specific environment, bargaining power of supplies and buyers, potential threat of entrants, threat of substitutes and rivalry among competitors. Look for data stats trends forecasts and expert opinions. List the pest factors and choose a specific company. How would this company conduct its external analysis with the pest factors? (5) Political government can create incentives, constraints, support/bail out when needed, and it affects uncertainty, risk and costs faced by firm. Economic influences costs, potential sales, and financial uncertainty. Social affects how we live, work, consume and produce. Technological affects what we produce/what it can do, affects how we produce and how we sell.
