Management and Organizational Studies 2275A/B Study Guide - Bid Rigging, Multi-Level Marketing, Predatory Pricing

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2275A/B
• Professor: Henry Meredith

Document Summary

Price and distribution are two of the components of the marketing mix. Price includes more than the provisions designed to protect consumers. There is also strong public interest in ensuring that businesses compete fairly. If unfair practices are permitted, honest businesses will find themselves at a competitive disadvantage or will be squeezed out of the marketplace. While it is perhaps a common perception that anything goes in competition between businesses, the regulations outlined in this chapter related to business-to-business dealings show that this assumption is incorrect. Laws have evolved to address some of the issues that are of particular concern to canadians, given the size of this country and its relatively small population. Businesses may have to become dominant in the marketplace to achieve economies of scale. Nonetheless, such market dominance cannot be allowed to lead to unfair or discriminatory practices. Distribution covers a range of activities and practices.