Sociology 2172A/B Lecture Notes - The Emotions, Typography
11 Feb 2013
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Document Summary
Images, rhetoric and emotions has been identified as key elements of persuasiveness, they are not synonymous with it. Persuasiveness is a relative judgment leveled at the effects of advertisement or their capacity to make a difference. Intended to recognize persuasiveness not as a function of any given element or combination of elements but as a historically contingent judgment. Puffs, advertisements and campaigns: definitions of advertising product. Synonym for announcement or notice: puff: 18th century meant to convey a boosting or inflation of the reupatation. Refers to a n engaging and subtle form of publicity: campaign: shift the emphasis away from brilliant individuals towards a more planned professional system of product. The image: display, illustration and the visual appeal. Press advertising: images derived from a range of politico-economic, technological and local institutional forces. Basic elements of visual imagistic appeal: display, lay out and typography: typography used for first two sentence or line of article.
