BU121 Lecture Notes - Pepsi Challenge, Hamburger Helper, Mother Teresa
Document Summary
Gel- group project- get the readings for it done. Textbook reading: 4 principles of business writing, 3*3 writing process, task and audience. Having a clear, consistent voice in one team is a challenge. Creating cluster diagrams- draw out visually, not tested but useful for writing and studying. Organizing ideas- direct vs indirect pattern; not tested but useful for writing. Creating effective sentences: common sentence faults, preferring short sentences, emphasizing important dieas, active and passive voice, dangling and misplaced modifiers. Drafting powerful paragraphs: various paragraph structures, paragraph coherence- for smooth flow- must be ensured to prevent annoyance and forfeiture of the reader, how you communicate the idea is just as important. Proofing and revising: have you done things concisely, flabby expressions, long lead-ins, unnessary fillers, redundancies, empty words. Revising for clarity: short and simple, trite phrases, clich s and slang, buried verbs, excessive exuberance. Designing docs for readability: white space, margins, typeface (font), capitalization, make someone want to read!
