PSYC12H3 Chapter Notes - Chapter 1: Balance Theory, Normative Social Influence, Social Cognition
Document Summary
Stereotype is derived from a word to describe printing process where fixed casts of material are reproduced. Now used as a word meaning: a tendency to think of someone or something in similar term (having similar attributes) based on a common shared feature. >stereotypes tell us what social info is important to perceive and to ignore in our enviro. We tend to pay attention to stereotype consistent information and ignoring things that go against our stereotype. Individual stereotype: beliefs held by one person about the characteristics of a group. >your cultural stereotype about the group might not be the same as your individual stereotype about the same group. An attitude (evaluation of some object, can be good or bad) has 3 components: behavioural, affective and cognitive. Some people say stereotypes represent only the cognitive portion of any intergroup attitude. >affect corresponds to prejudice and behaviour, to discrimination (negative behaviour toward an individ based on their membership in a group.
