CMN 600 Lecture Notes - Lecture 5: Simile, Hyperbole

• School: Ryerson University
• Department: Communication
• Course: CMN 600
• Professor: Shiga John

Document Summary

4 ways of establishing ethos: authorial voice/persona, autho(cid:396)"s (cid:396)elatio(cid:374) to topi(cid:272, co(cid:373)(cid:373)o(cid:374) g(cid:396)ou(cid:374)d: autho(cid:396)"s (cid:272)ha(cid:396)a(cid:272)te(cid:396)izatio(cid:374) of a(cid:374)d (cid:396)elatio(cid:374) to intended audience, sources. Rhetorical appeals: spotlight on logos (cid:862)appeal(cid:863) to please or plead. 3 possibilities: toulmin argumentation: logical arguments should provide reader with three elements, claim (main concept or idea, evidence (support for claim; proof of concept, warrant (explains how the evidence supports the claim, organizing arguments in logical manner. Aida: awareness (or attention), interest, desire, action. Title and introduction should capture interest, establish ethos. Body paragraphs should build interest in topic and generate desire for involvement, action. Types of leads: direct (or hard) lead: first sentence tells the reader the most important aspects of the story all at once (breaking news stories). Traditional journalistic format explains all the key facts in 35 words or less: delayed (or soft) lead: theme or significance of the story introduced gradually over several paragraphs.