ADM 3322 Lecture Notes - E-Commerce, General Agreement On Tariffs And Trade, Virgin Group
8 Apr 2013
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Chapter one - new perspectives on marketing in the service economy. Services involve a form of rental and non-ownership. Meaning access and usage fees, for a defined period of time, instead of buying it outright. Rental-good services right to a physical good. Defined space and place rentals private space shared with other customers. Labour and expertise rentals hire people. Access to shared physical environments share use of an environment, not private. Systems and networks: access & usage rent right to participate. Services are economic activities offered by one party to another, most commonly employing time-based performances to bring about desired results in recipients themselves or in objects or other assets for which purchasers have responsibility. In exchange for their money, time and effort, service customers expect to obtain values from access to goods, labour, professional skills, facilities, networks, and systems; but they do not normally take ownership of any of the physical elements involved.
