PSYB10H3 Chapter Notes - Chapter 1: Fundamental Attribution Error, Personality Psychology, Construals

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4 Oct 2011
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Some alternative ways of understanding social influence: the problem with this approach is that people are not always aware of the origins of their own. This barrier is known as the fundamental attribution error. The power of social influence effects on almost everyone. The whole is different from the sum of its parts. The self-esteem approach: the need to feel good about ourselves: most people have a strong need to maintain reasonably high self-esteem- that is, to see themselves as good, competent, & decent. It is very difficult to own up to major deficiencies in ourselves, even when the cost is seeing the world inaccurately. The consequence of this distortion, of course, is that it decreases the probability that the individual will learn from experience. It is often possible for normal people like us to put a slightly different spin on the existing facts, one that shows us in the best light.