PSYC12H3 Lecture Notes - Lecture 9: Baby Talk, Media Play, Stereotype Threat
Document Summary
Definition: stereotypes, prejudice, & discrimination based on age. Ppl relate age for elderly or younger ppl in the intention to discriminate them. Although largely applied to older adults, can also apply to the young juvenile ageism. Unlike other prejudices, elderly are out-group that will one day (hopefully!) become in- group. They r special bc they will dominate later in life bc ppl live longer now. One day we will get old and the elderly will be in group instead right now they r our out group bc of our age difference. Like some ppl tell us to be gently with our elderly and help them walk across the street and so on. Dv: rt to words (faster rt = stronger association) Negative words are more associated with old than with young. Positive words are less associated with old than with young. We see in-group favoritism when we read the data of this study.
