PSYC 1115 Lecture Notes - Psych, Cognitive Dissonance, In-Group Favoritism

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24 Apr 2013
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Three components of prejudice: stereotyped beliefs, prejudicial attitudes, discriminatory actions implicit stereotypes/attitudes: beliefs or feelings about the characteristics of an outgroup that we are unaware of. Boils down to how fast one makes associations. Prejudice can arise from everyday psychological processes that have been left unchecked. We tend to categorize; me vs. not me, ingroup vs. outgroup. We tend to like people who are similar to us; similarity = liking effect. We tend to favour our own groups over others"; ingroup bias . Randomly divided into 2 groups: rattlers and eagles. Would call each other names, raid cabin, wouldn"t share, fight, etc. To overcome prejudice, researchers had the group work together to achieve rewards that everyone wants [superordinate goal, which is a shared goal that overrides differences among people and require their cooperation]. Superordinate goals work because they develop a shared identity and allow opportunity to see value in others.

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