BUSI 1020U Lecture Notes - Sales Promotion, Lowkey, Performance Appraisal
Document Summary
Consider your audience"s needs: put the good news and a summary of the information first. Present informative and positive messages in the following order: Give any good news and summarize the main points: Share good news immediately, include details such as the date that policies begin and the percent of a discount. Don"t repeat information from the first paragraph. Answer all the questions your reader is likely to have. Present any negative elements as positively as possible. A policy might have limits; information might be incomplete, etc. Make the negatives clear but present them as positively as possible. Show that the policy/procedure helps readers, not just the company. Give enough detail to make the benefits clear and convincing. Use a goodwill ending: positive, personal, and forward-looking. Shifting your emphasis away from the message to the specific reader suggests that serving the reader is your real concern.
