MGTA35H3 Chapter : Module 5
10 Oct 2011
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Document Summary
What is you-attitude in writing: you-attitude messages focus politely and positively on the audience, use appearance, layout, visuals, language, organization to create reader- centred docs. How do i create reader-focused, you-attitude: talk about the reader, not about yourself. Tell readers how they benefit or are affected, not what you are doing for them: avoid talking about feelings, except to congratulate or offer sympathy. Keep in mind an appropriate medium for messages ex: handwritten cards for birthdays, marriages etc. , face-to-face for negotiations, conflict- resolution: use you more often than i in positive situations. Use we when it includes the reader: avoid the blaming you in negative situations. Instead use an impersonal expression or a passive verb. Impersonal constructions: omit people and talk only about things. Passive verbs: describe the action performed on something, without necessarily saying who did it. How to use content and organization to create goodwill: content. Only include necessary info, use appendix/attachement for additional info.
