SOC 202 Lecture Notes - Starbucks, Commodity Fetishism, Commodification
11 Sep 2013
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Document Summary
Things accessible to elite groups of people: can be located and defined by past activities. Listening to music, current facebook, starbucks, texting, etc. Quantity: number of tickets sold (market driven) Of the people: comes from the people (we define) Consumption and production: created in a context for us to consume. Traditional practices passed down to a specific or identifiable audience: mass produced for an unidentifiable, but large audience. Power: ability to produce, purchase, and access culture. Within the mass media: how patterns of media ownership and control influence content and the choice we can link to consume content. Marxist roots social, economic, and class relations create cultural relations. Convergence lines between products and services become blurred. Functional emphasis is on services and products rather than transmission (hybrid services that combine voice, data, text, etc) Corporate when media organizations operate across different industry boundaries. (rogers: combination of technical and functional.
