COMM 287 Lecture Notes - Aquafina, Tap Water, Dasani
20 Sep 2013
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Document Summary
Video clip: they live glasses that make him see past the ads. He begins seeing words like obey no sleep want your money . Subliminal: false symbolism convinces us that the products are never good enough by themselves. Advertising does not focus on the goods themselves but on what it means to consume them. Raymond williams culture study writer who wrote the article the magic. He says (seen in quote #4): us humans are not materialistic enough for if we were we should find advertising so irrelevant, rational=utility (what it does, instead advertising causes . Therefore a defendant of advertising would say that this idea of symbolism is always true, because something always has meaning. Question of power: who gets to define symbolisms: magic. Goods will do something magical for the consumer. Quote #5: raymond williams: the magic system: what effects does advertising have, the creation of false needs. Advertising manipulates us into things we do not need.
