GG294 Chapter Notes - Chapter 4: Self-Actualization, Parachuting, Package Tour
Document Summary
Hall and page question why do tourist travel related to social psychology. Gender, age, social class, retirement, unemployment, social relationships, personality and socializating. Moutinho says motivation = a state of need a condition that exerts a push on the individual towards certain types of action that are seen as likely to bring satisfaction. Stimulated by economic, social, psychological, cultural, political, industry and environmental. Motivation = open to interpretation to describe holiday to visit friends and relatives. Two ways for decision making: consumer identifies a need, looks for info on product, its cost, where it can be purchased, weight alternate of product and supplier, makes choice, consumes, finally makes judgement. Stage 1 consumer dominant assessment (no purchase) Stage 2 producer dominant assessment (service delivery) Stage 3 consumer dominant assessment (post consumption) Factors influencing purchase decisions: personality, sales person, routine or new purchase, preference, prior experience, point of purchase, situation (surrounding, task, definition) Behaviour pattern: individual propensity to experience new places.
