MKT 500 : dataanalysis.pdf
Document Summary
Once survey data are collected from respondents, the next step is to input the data on the computer, do appropriate statistical analyses, interpret the data, and make recommendations pertaining to your research objectives. This module will emphasize the practical applications of the statistical techniques and interpretation, rather than on the technical aspects or statistical details. In addition, students will learn how to perform data analysis using excel. Upon successful completion of this module, you will be able to: Write a code sheet and enter the data in an excel spreadsheet. Marketing research: the impact of the internet (text): data analysis means and standard deviations (handout in class, data analysis proportions (handout in class, optional, read chapter 15, statistical testing of differences, in marketing. First, the completed questionnaires must be edited; potentially invalid or inaccurate questionnaires should be eliminated. Invalid, and therefore unusable, responses can be identified in different ways.
