MKT 500 Chapter Notes - Chapter 12: Sampling Distribution, Normal Distribution, Statistical Parameter

• School: Ryerson University
• Department: Marketing
• Course: MKT 500
• Professor: Julie Kellershohn

Document Summary

Types of staisical analyses used in markeing research. Associaion analysis: determines the strength and direcion of relaionships between two or more variables (quesions in the survey: invesigates if and how two variables are related, ie: cross tabulaion, correlaion. Predicive analysis: allows insights into muliple relaionships among variables: ie: forecasing, regression analysis. Commonly used descripive analysis reveal central tendency (typical response) and variability (similarity of response) Measures of central tendency: applies to any staisical measure used that somehow relects a typical or frequent response: mode: the value in a string of numbers that occurs most oten. Does not require that a majority of responses occurred for this value: median: the value whose occurrence lies in the middle of an ordered set of values. Approximate halfway point in a set of numbers arranged in ascending or descending order while taking into account the frequency of each value: mean: average.