MGCR 352 Lecture Notes - Customer Satisfaction, Market Orientation, Ecrm
2 Dec 2013
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Document Summary
Marketing is the activity for creating, communicating, delivering, and exchanging offerings that benefit the organization, its stakeholders, and society at large. To serve both buyers and sellers, marketing seeks. To discover the needs and wants of prospective customers and, Two or more parties with unsatisfied needs. A desire and ability on their part to be satisfied. A way for the parties to communicate. A market is people with the desire to buy a specific produce. Services activities, deeds or basic intangibles. Ideas intangibles involving thoughts about actions or causes. Social marketing is designed to influence the behaviour of individuals by which benefits accrue to those individuals or to society in general and not to the marketer . Both individuals and organizations buy and use services that are marketed. Ultimate consumers are people who use goods and services purchased for a household.
