FILM 240 Study Guide - Democratic Ideals, Total Communication, Content Analysis

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Lecture 2 chapter 15 media effects evolution of media research over time. What media portrays has a strong influence/powerful effect on individuals and society suicide (teenagers after metal band suicide song), hijacking pranks/threats (movie), killing spree couple, etc. Cultural debates over the suggestive power of music, visual images and screen violence. Relationship between make-believe stories and real-life imitation has drawn a great deal of tension. Media effects research: attempt to understand explain and predict the effects of mass media on individuals and society. Goal; uncover whether or not there is a connection between aggressive behavior and violence in the media, particularly in children and teens. Cultural studies: area of mass media research research approach focuses on how people make meaning, apprehend reality, articulate values, and order experience through their use of cultural symbols. Scholars examine how status quo groups in society, particularly corporate and political elites, use media to circulate their messages and sustain their interests.

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