SOC 1101 Lecture Notes - Lecture 20: Community Media, Mass Society, Antonio Gramsci
6 Jan 2014
School
Department
Course
Professor
Document Summary
2 long answer questions based on this material (options: presented in an argument or analysis. Hegemony strategies to gain power and influence: term associated with italian philosopher gramsci, used to describe indirect influence of information relayed to the population. The higher classes use this to manipulate and shape culture. Much of our knowledge of the world is media-driven: such as vacation ideas, politics, etc. Influential in framing what we see, think, and experience and how we relate to others. Influence goes both ways society also plays an important role in shaping the content of mass media communication: society decides what information is relayed to the public via newspapers, television, radio, etc. Sets the parameters around what is necessary. Technologically-based communication structure (or institution) involving the centralized production and technologically-mediated distribution of information and entertainment: centrally produced: for profit, mass media model describes cbc news , global mail , etc.
