MKTG1021 Lecture Notes - Problem Set, Qualitative Property, Saxonville, Massachusetts
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The most relevant metrics depend on your goals. If you have videos # of views. . 6 billion amount americans are expected to spend this valentine"s day. . 97 amount average person plans to spend. Source: 2013 national retail federation valentine"s day spending survey. 82% of revenue came from 26% of customers. Not high rollers but middle aged workers and seniors. 4-tiered total rewards program designed to meet the needs of those customers: c. salisbury. It"s beginning to smell a lot like christmas. Use an experiment to determine what factors in the retail environment contribute to customers holiday spending mood . Retailers who used holiday music and holiday scents together were viewed more favorably, the merchandise in the store was rated higher, and purchase intentions increased. Do market research only if it will improve decision-making. Benefit must justify the cost of market research. For the right answers, ask the right questions.
