COMM 103 Lecture Notes - Lecture 2: Competitive Advantage, Conflict Resolution, Corporate Social Responsibility

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Fear of recession (u. s. : federal reserve decisions. Consumer confidence: job loss, asset value, inflation people believe it is a short term spike. Stimulus from government (helped get out of 1st recession, reluctant to increase stimulus) Air canada attempted to turn debt into equity: ask creditors by turning debt into shares. Countries write of a portion of debt or a completely. They can"t make the payment, solution: other countries buy debt, write off a portion, write of completely. Before would try to sell bonds but capital squeeze is coming into effect (india/china refuse to buy anymore bonds; internal spending) Question for discussion: identify what you believe are the primary benefits companies can expect as a result of integrating environmental sustainability practices into their overall strategy. Opportunity for differentiation pricing power, may increase willingness to pay.

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