Business - Marketing ACC120 Study Guide - Tim Hortons, Tassimo, Keurig
18 Feb 2014
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In 2009, tim hortons" market share dropped by about 3% and mcdonalds share went up by 5% when they started to serve coffee. In 2012, star bucks corp. started to have a better advantage when they began serving blonde roast blend which is a lighter version of their normal coffee. Therefore tim hortons came up with new strategies to compete with their rival companies in u. s. and canada. By introducing new items on the menus and in the stores and their brand new coffee. In the past few years tim hortons has started to serve espresso coffee drinks and panini sandwiches in their locations and they sell their products to tassimo and keurig single serve machines for home / office use. They are the leading company in quick-serve restaurant for their breakfast sandwiches and are trying to be the leader in for lunch as well.
