Sociology 2206A/B Chapter Notes -Content Analysis, Semiotics, Social Order
13 Mar 2014
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Which day, some days have more viewers than others: most importantly, what is left out, can be qualitative or quantitative. Issues over long period of time; such as crime over the last 20 years, beneficial because don"t need ethics, less money, but takes a lot of time. What things can be counted/ analyzed: words, including the pairing of certain words; had a great time = happy, e. g. Feminist/spirituality, race/politics, rave/drugs which words go together and a rational for why: concerned with subjects/ themes; Latent content: unintended/ indirect digging in deep. Coding: two key concerns, designing a coding schedule- the form where the data are recorded, designing a coding manuel- the set of instructions to coders. Lists what is to be coded, the categories subsumed under which dimensions, the numbers (codes) that correspond to each category, and general guidance for coders. The categories must be mutually exclusive- don"t want them to overlap, prevent confusion.
