FILM 240 Chapter Notes -Media Multitasking, Media Consumption, Telling Stories
20 Apr 2014
School
Department
Course
Professor
Document Summary
1992 election when network news shows lost audiences to mtv, cnn etc. Turn to digital media forms has fundamentally overturned media business models, the ways we engage with and consume media products, and the ways we organize our daily lives around media choices. Issue: media messages do not usually move smoothly from point a point z: senders have very little control over how their intended messages are decoded or whether messages are ignored or read. A cultural model for understanding mass communication: contemporary approach to understanding media = cultural model, recognizes that individuals being diverse meanings to messages, given factors, and differences (age, gender, education, ethnicity, occupation) In this model, audiences actively affirm, interpret, refashion, or reject the messages and stories that flow through various media channels. The evolution of media: from energence to convergence. The development of most mass media is initiated not only by the diligence of inventors, but also by the social, cultural, political, and economic circumstances.
