SOCI 1F90 Lecture Notes - Killing Us Softly, Heterosexuality, Femininity
24 May 2014
School
Department
Course
Professor
Document Summary
Gender: social meanings associated with man, woman. Sex: biological characteristics of male or female. For sociologists, gendered social meanings are constructed from social relations. Film: killing us softly 3 by jean kilbourne: What our culture know about gender is informed through advertisements and. 1979-1999, 160 billion dollar increase in how much money goes into advertising. Sells ideas like: normativity, heterosexuality, success, femininity, masculinity (who mass media we are and who we should be) First thing advertisements do is surround us in images of ideals. The advertised body type that we see, only makes up 5% of the population. A woman is dependent on her body; her mind/personality is inferior or excluded. Self-esteem plummets at adolescence for girls and racially marginalized boys. Advertising is part of a cultural climate that represents women as things;" if you dehumanize something, it becomes easier to abuse them. Patriarchy: pervasive and complex social/cultural system of male domination. To men a man is but a mind.
