MKT 100 Lecture Notes - Medical Corps, Gingivitis
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MKT 100 Full Course Notes
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Document Summary
Due to the information gathered regarding the market situation and trends, segment potential, and financial analysis, the following recommendations are made concerning the launch of. Mouthx in the canadian market, and the launch option that will optimize the overall value of the product. Given that the financial calculations (appendix b) provide figures to support the differences in launch options, the most effective and competitive strategy would be the soft launch. Secondly, the promotional costs following the soft launch amount to ,000, which is relatively suitable for the break even units that must be sold (23,148 customers) in the target market. Although the total target segment size for the product is 636,480 customers, the required market share of the target market is. 3. 64% under the soft launch, which is comparably attainable to the 18. 18% required target market share under the full launch option.
